Know what you need to change
A clear business goal makes it easier to judge any proposal. Is the immediate need a better website, more qualified traffic, a stronger brand or a plan that connects them?
The right partner should help sharpen the question before recommending a channel.
Look for a working relationship
Good agency work depends on useful communication: clear scope, visible priorities and honest discussion when evidence changes the plan.
Ask how decisions are made, how work is reviewed and who will be involved day to day.
Measure what matters
A useful report connects activity to a business outcome. Agree on the signals that matter before the project starts, and leave room to learn from what the work reveals.
Adapted from a Get To Peaks article. View the original